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    2020 Pele Awards Update

    May 27, 2020

    Thanks to each of you who joined us to honor and celebrate the great work our industry has created at our first ever virtual "Pele Hana" that took place on May 8.

    If you missed it, you can still catch the full show and all of the comments on our Pele Awards Facebook Page and also see the winning work in detail at our new Winners Website.

    We're happy to announce our 2020 Pele Awards Trophy Distribution and Picture Taking. Please save the date: Saturday, July 25, 2020, from 6 pm to 9 pm at the Pagoda Floating Restaurant Ballrooms. More details will be shared as we plan the specifics for a safe socially distanced event.

    And finally, each award winner will receive one (1) complimentary award for their submission. However, should you want to order a personalized version for yourself, a dupe for the office, vendor and/or a client, please fill out the appropriate form(s):

    •Pele Gold Trophy Reorder Form
    •Best of Show Trophy Reorder Form
    •Judges Choice Trophy Reorder Form
    •Bronze and Silver Medal Reorder Form (limited quantities)
    •Credit Card Authorization Form

    All forms should be submitted to peleAwards@AAFHawaii.com by June 12.

    IMPORTANT DATES

    June 12, 2020
    Trophy Reorder Forms are due. Please download the forms above.

    July 25, 2020
    Pele Awards Trophy Distribution and Picture Taking, 6-9pm at Pagoda Ballrooms.

    A SPECIAL THANKS TO

    • Our 2020 Pele Judges – David Flanagan, Jennifer Morla and Diogo Valim

    • Wall-To-Wall Studios, this year's lead creative agency

    • Matt Heim and the team from HonBlue, the official printer

    • James Sereno & Amanda Shigeoka of Kinetic Productions for producing our Pele Hana video, and High School, College & Professional Sizzle Reels

    • Kelii Grace of KSG Films for Judging Day Interviews and Broll

    • John Teruya of the Pagoda Floating Restaurant and his staff for being such a gracious and generous Judging Venue Host

    • Jason Cutinella of NMG Network, our College & High School Presenting Sponsor who’s providing a Cash Scholarship to our Best of Show Student Winners for the 3rd year in a row

    • Maile Takashima Alsup for assistance with Judging

    • Allan Garcia of PhotoOps, our official AV Vendor

    • MVNP, last year’s Lead Creative Agency who has been “on-call” helping us out throughout the year

    • And countless others for helping the Pele Awards season happen each year

    Wishing you all to stay well and please take care.

    Paul Lam

    Pele Awards Chair

    Every year, the Pele Awards has recognized excellence in advertising and design in Hawaii.

    The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13.

    Press Your Luck

    All work entered in the 2020 Pele Awards Competition must have first appeared in media between January 1, 2019 and December 31, 2019. New for 2020: the former Public Service category has been replaced with two new categories: Corporate Social Responsibility (CSR) and Pro Bono.

    CALL FOR ENTRY LAUNCH
    NOV 2019
    EARLY BIRD ONLINE ENTRY DEADLINE
    JAN 24, 2020
    FINAL ONLINE ENTRY DEADLINE
    FEB 9, 2020, 11:59pm HST
    ENTRY ENVELOPES DUE TO ELECTRIC PENCIL
    FEB 10, 2020, 1:00pm HST

    This entry is for the Professional and College Division.

    GO TO HIGH SCHOOL DIVISION

    Will the real Ad People, please stand up?

    Each year, AAF-District 13 takes this opportunity to recognize and celebrate exceptional professionals of Hawaii’s advertising and design community who rise above and make an impact in our community. Whether they’re a colleague, friend, or mentor, nominate someone who is a leader in their workplace, community, and for those around them.

    NOMINATE:

    AAF HAWAII PERSON OF THE YEAR
    AD 2 HAWAII PERSON OF THE YEAR
    SILVER MEDAL AWARD

    Meet the Fabulous Judges

    DAVID FLANAGAN

    Co-Owner & Founder, Misfit

    SACRAMENTO, CA

    Bio

    David Flanagan is the co-founder of Misfit, a brand agency based in Sacramento, California. For over 35 years, (and counting) David has had the opportunity to build brands across the country, working with names such as Ben & Jerry’s ice cream, Dollar General, Kirkwood Ski Resort, Yosemite National Park, Sonoma, and Humboldt California… His favorite clients, however, are often the smaller entrepreneurial start-ups, even the mom-and-pop shops, who have the opportunity to build something special…from the ground up…creating a true “cult brand.”

    With his most recent book; RUDDER – Strategic Brand Clarity, David has just been named an Amazon #1 Best-Selling Author in 10 countries including the US. Now neck-deep in his next book, CULT BRAND – Creating a Fanatical Following… he is hell-bent on preaching his religion of “purposely creating brands that make a meaningful and lasting difference in the lives of others.” 

    In addition, David has a colorful background as an independent filmmaker, writing and directing the award-winning independent film; My Sweet Suicide. He has produced a handful of other films as well, with box office stars Charlize Theron, Woody Harrelson, Sharon Stone, Vivica Fox, Rob Schneider and Rumer Willis.

    JENNIFER MORLA

    President & Creative Director, Morla Design

    SAN FRANCISCO, CA

    Bio

    Jennifer Morla is President and Creative Director of Morla Design, San Francisco. With over 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the recipient of design's most honored awards: The Cooper Hewitt, Smithsonian National Design Award and the AIGA Medal.

    Since opening Morla Design in 1984, she has continued to pair wit and elegance on everything from motion graphics and branding to retail environments and textiles. Clients include Levi Strauss, Williams-Sonoma, Herman Miller, Stanford University, San Jose Museum of Art, Mexican Museum and Design Within Reach.

    Morla’s work is part of many permanent museum collections including MoMA, SFMoMA, and the Smithsonian. She has been honored with solo design exhibitions at SFMoMA and DDD Gallery in Japan.  SFMoMA has acquired over 50 pieces of her work for their permanent collection. Morla lectures and judges internationally and has taught senior design at California College of the Arts for over twenty years. 

    Her book, Morla : Design, published by Letterform Archive, offers insight into her creative process and shares 150 of her studio’s projects in print, branding, packaging, web, and environmental design.

    DIOGO VALIM

    ACD & Art Director, TBWA Media Arts Lab

    LOS ANGELES, CA

    Bio

    For the past 17 years, Diogo Valim, 39, has been working on everything from digital games and apps for Fiat to global campaigns for Apple.  Prior to TBWA Media Arts Lab, he most recently worked at   Hustle (R/GA LA) and Wieden + Kennedy.  His work on the global platform "Behind the Mac" and Apple's first animation film, "Share Your Gifts" got major recognition in Cannes, D&AD, The One Show, Clios and the ADC awards.

    Past Peles

    2019
    2018
    2017
    2016