That's the Pele effect.
When you join the passionate pursuit for a Pele, everything starts to resemble a trophy. The Great Pyramids. Sailboat sails. Nacho chips. All Pele Gold. But there is only one true Pele Award – the pinnacle of excellence in Hawai‘i advertising and design. So if triangles are suddenly everywhere you look, it’s a sign: Pele season is here.
See a triangle! Snap it! Post it!
Share your finds of Pele-shaped objects in the wild by posting and tagging #PeleAwards. When you’re Pele-obsessed, those iconic triangles pop up everywhere.
Enter Now through March 1, 2025.