After years as a writer and creative director in Dallas, Chicago and Seattle, what is Mary’s first word of advice to clients? Beware the sea of sameness. You know, those all-too-common, forgettable “me too” ideas that fail to capture people’s attention. Much less their hearts, minds and wallets. She is a firm believer in the power of simple emotional connections—be it laughter, empathy, wit or even heartstrings. The true test, she says, comes in understanding which emotion will best resonate with a brand. And delivering on that connection in an authentic, respectful way. She knows it’s not always the easy answer. But it is the answer for brands that want to truly strand out.

Like DiGiorno Pizza. Under Mary’s creative watch at FCB Chicago, DiGiorno passed the coveted billion-dollar sales mark. And the Tabasco® Brand Jalapeño Sauce launch she worked on while at DDB was so successful, the work had to be pulled due to a global jalapeño mash shortage. 

Creatively, Mary’s work has been honored by Cannes, The One Show, Clio, D&AD, ADDYs and Effie. She has been featured in Communication Arts, ARCHIVE, Print, Best Spots, Creativity Pick of the Day, Adweek Creative All-Stars and The Wall Street Journal. In 2020, Mary received the Seattle American Advertising Federation chapter’s prestigious Silver Medal Award for her contribution to the Seattle advertising community. Her work for Group Health Cooperative (a Northwest closed healthcare system) was lauded in The Seattle Times two years in a row as one of Seattle’s favorite advertising campaigns by popular vote and was awarded in D&AD.  Recently, Mary’s work was shortlisted in Communication Arts and won an Obie award for outdoor effectiveness.

Mary is often asked to speak at industry events and has served on several prestigious juries including The One Show, Communication Arts, Effie, The Mercury Awards and the National ADDYs. In addition, Mary is a member of the invitation-only International Women’s Forum, a global group of over 7,000 female leaders that includes artists, activists, business owners and sports figures.

 She lives on an island in the Puget Sound with her family, which includes two kids (at college), three dogs and six or seven chickens at last count.

Hydrogen
Hydrogen Advertising | Seattle Ad Agency | Branding, Digital Marketing

Amy Hood is a designer and co-founder of Hoodzpah, Inc, a brand identity studio in Southern California that has worked with companies like Disney, 20thCentury, Nike, The Lakers, Target, and Red Bull. Amy's logo and identity work centers around custom lettering solutions. She is the font designer behind Palm Canyon Drive, Beale, and Beverly Drive. When she's not spewing Lakers stats at the local watering hole, Amy can be found driving up PCH – wailing along to honkytonk love songs – looking for the closest In-N-Out. She co-authored the book “Freelance, and Business, and Stuff: A Guide for Creatives” (and it's related online course) with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design. The FABAS course is open for enrollment now!
Instagram: @hoodzpahdesign
www.hoodzpahdesign.com
Youtube:www.youtube.com/hoodzpah

Roz Romney is a freelance art director and creative director based in San Francisco. She has created advertising for a broad range of clients including Levi's, Microsoft, The Gap, HP, Google, Samsung and Busch Beer.

Most recently, she had the cathartic pleasure of creating ads for The Lincoln Project. Here are 2 favorites.

Fairy Tale: https://youtu.be/8QGat1WxC14 

Covey Spreader: https://youtu.be/_q5kwu-1924 

Covey Spreader is an homage to the Honey Badger and we tracked down the original narrator ("Randall") who is now my new best friend.

Roz has been freelancing forever and has worked with many agencies like BBDO, DDB, Ogilvy, Argonaut, 72andSunny, Goodby Silverstein & Partners, Butler Shine – to name a few. She's also consulted directly with companies like Amazon and Nest. The constant variety of clients, projects, subject matter, talented collaborators and creative challenges is something Roz really enjoys. She does not, however, enjoy writing about herself in the third person.

www.rozromney.com

My name is Jeremy, pronounced Jérémy with a French accent.
That’s because I was born and raised in the South of France (Marseille to be exact). I grew up eating brioche, staying up late to watch Celtics games, and dreaming of living in the States.

I currently live in LA and work for TBWA/MediaArts Lab as a Senior Creative Director for Apple.

Lately I’ve worked on the launch of the iPhone12, the Privacy campaign for iPhone, Behind the Mac, Apple’s Holiday campaign etc..

TBWA\Media Arts Lab

https://vimeo.com/runjeremy

Fabian is a Communication Design Director at IDEO in San Francisco. His focus is on challenges at the intersection of business and brand – where shaping a business, product or service go hand in hand with its expression and communication. He enjoys passionate strategic discussions just as much as detailed typographic tweaking, and is motivated by the opportunity to influence an organization strategically and to bring that strategy to life through design.

At IDEO, Fabian has helped Los Angeles win the 2028 Olympic Games, envisioned the future of pet care for a national veterinary organization, and helped numerous startups define how their brand shows up in the world. With over a decade of experience, he came to IDEO from design consultancy Pentagram in London, where as an Associate Partner he led projects ranging from global rebrands and packaging solutions to wayfinding systems and editorial design.

Fabian’s work has received awards from numerous industry organizations, including the Tokyo Type Directors Club, the British D&AD, and the American Art Directors Club.

www.Ideo.com