It takes a creative community – copywriters, art directors, designers, photographers, illustrators, account planners and other creators – all working together to create a Pele-worthy piece of advertising. We motivate each other, teach each other, inspire each other. And when we unite our talents, ideas take shape, sparks of ingenuity fly and creativity is forged. We are all members of one tribe, united in our pursuit to create what has never been created before.
Ruth's Pele Story
Illustrator — Dog & Pony Show
Clifford's Pele Story
Owner Operator - VOICE
Senior Copywriter - MVNP
About the Pele Awards
The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.
Ad Person Of the Year
2022 AD 2 HAWAII PERSON OF THE YEAR
Marketing Specialist, Hickam Federal Credit Union
AAF-HAWAII 2022 EXTRA MILE AWARD
Director of Photography, UPSTREAM HAWAII
AAF-HAWAII 2022 AD PERSON OF THE YEAR
Vice President of Marketing & Communications, FCH
AAF-DISTRICT 13 2022 SPECIAL RECOGNITION OF EXCELLENCE
Former VP of Media, ANTHOLOGY MARKETING GROUP
AAF-DISTRICT 13 2022 SILVER MEDAL AWARD
President—Media Buy Paul, LLC
Meet the Judges
Retired, DP, Global Chief Creative Officer, Professor of Advertising
Commonwealth/McCann, Detroit The College for Creative Studies, Detroit
Partner, Executive Creative Director, Adjunct Professor
Hoffman York, Milwaukee Marquette University
Associate Creative Director
Reality Labs at Meta, Los Angeles
Kris Hanson Design, Northern California
Buntin Group, Nashville
2022 Pele Winners Reel
Save the date
All “Professional” work entered in the 2022 Pele Awards Competition must have first appeared in media between January 1, 2021, and December 31, 2021.
All “College” work entered in the 2022 Pele Awards Competition must have been created between January 1, 2021, and March 15, 2022.
Please see 2022 Pele Information Guide for specific entry rules, guidelines, and categories.
- ONLINE CALL FOR ENTRY ACCEPTANCE DATE
- November 15, 2021 11:59PM HST
- FINAL ONLINE ENTRY DEADLINE
- March 15, 2022 11:59PM HST
- ALL PAYMENTS DUE
- MARCH 17, 2021 4PM HST
- PELE AWARD JUDGING
- MARCH 30-31, 2022