About the Pele Awards
The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.
Ad Person Of the Year
2024 AD 2 HAWAII PERSON OF THE YEAR
JASMINE CHO
Branch Manager & Loan Officer, Territorial Savings
AAF-HAWAII 2024 AD MAN OF THE YEAR
BRENT SHIRATORI
Vice President -Global Brand Group, Outrigger Hospitality Group
AAF-HAWAII 2024 AD WOMAN OF THE YEAR
CLAIRE TONG
Director of Marketing, Hawaii Pacific Health
AAF-HAWAII 2024 EXTRA MILE AWARD
KEOKI SMITH
Owner, Gripsmith
AAF District 13 2024 Silver Medal Award
BERNARD UY
Co-Founder, Partner & Executive Creative Director, Wall-to-Wall Studios
Past Ad People of the Year Winners!
Save the Date
All “Professional” work entered in the 2025 Pele Awards Competition must have first appeared in media between January 1, 2024, and December 31, 2024.
All “College” work entered in the 2023 Pele Awards Competition must have been created between January 1, 2024, and February 28, 2025.
Please see the 2024 Pele Information Guide for specific entry rules, guidelines, and categories.
- ONLINE CALL FOR ENTRY ACCEPTANCE
- November 1, 2024 11:59PM HST
- FINAL ONLINE ENTRY DEADLINE
- March 1, 2025 11:59PM HST
- ALL PAYMENTS DUE
- March 07, 2025 4PM HST