That's the Pele effect.
When you join the passionate pursuit for a Pele, everything starts to resemble a trophy. The Great Pyramids. Sailboat sails. Nacho chips. All Pele Gold. But there is only one true Pele Award – the pinnacle of excellence in Hawai‘i advertising and design. So if triangles are suddenly everywhere you look, it’s a sign: Pele season is here.
See a triangle! Snap it! Post it!
Share your finds of Pele-shaped objects in the wild by posting and tagging #PeleAwards. When you’re Pele-obsessed, those iconic triangles pop up everywhere.
Enter Now through March 1, 2025.
Due to Admin Issues, we are re-opening call for entries website
from now till March 4, 2025 11:59PM (HST)*
*Professional & College Entries Only
About the Pele Awards
The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.
2025 Pele Judges
PANCHO GONZÁLEZ
Co-Founder & Chief Creative Officer, Inbrax
Santiago, Chile
ANGELA KING
Group Creative Director, Trailer Park Group
Los Angeles, California
GARY PASCOE
EVP & Executive Creative Director, Doner Advertising
Detroit
NOK SANGDEE
VP/Creative Director, FCB-Chicago
Chicago, Illinois
FIEL VALDEZ
VP Creative, Ritual
Culver City, California
PETER VATTANATHAM
Creative Director, ServiceNow
Los Angeles, California