“I trademarked the phrase, ‘Let’s take this to level Fera’, in case it ever catches on.”

Matt, or Matty Fresh as he’s often called thanks to his break-dancing skills back in Michigan, is a Creative Director at Eversana in Chicago+ Kansas where he’s working on many fun projects. Prior to that he was a Creative lead at McGarryBowen on Western Union, Disney, Rust-Oleum, Marriott, American Express and new business.

Before making the move to Chicago, he worked at numerous Detroit agencies including Doner, Campbell-Ewald, and Team Detroit. Past accounts include Chevy, US Navy, Kaiser Permanente, Ford, Lincoln, Chiquita, La-Z-Boy, Alltel Wireless and OnStar. A recipient of the DraftFCB employee of the month a record 9 times, he’s also helped MacGyver save the world, true story. Growing up with few friends, young Matt befriended small toys, inanimate objects and woodland creatures. He currently lives in Chicago’s northern suburbs where he spends time with his wife and 2 kids, and way too much time wondering why he can never tan.

He also writes his own bios but wants you to think someone else is writing them, so he seems important.

In addition to being a Creative Director he’s also a seasonal “Fitting Room Grievance Counselor” (during the transition from Winter to Spring),

EVERSANA INTOUCH: A Full-Service Agency Network

MattFera.com

David Mesfin - Creative Director, multi-disciplinary designer

A Creative Director with 15+ years of experience with award-winning integrated campaign background including Super Bowl, FIFA, NFL, and global launch campaigns.

Creative designer with skills leading project teams. Managing key accounts and creating global partnerships to increase brand awareness through traditional, digital, social, and experiential marketing campaigns. Experience collaborating with C-suite leaders from Genesis, Hyundai, Discord, Honda, Network Associates, Sony, Adidas, Oakley, Toyota, Isuzu, Farmers Insurance, Neutrogena, La-Z-Boy, Mandalay Bay, Coldwell Banker, LA Phil, AT&T, and Los Angeles Master Chorale to communicate their company’s vision through creative and marketing. Consummate experience in creative direction, conception, art, and graphic design, user experience, event coordination, emerging media, and leadership. Fluent in English, Amharic, and Greek.

Awards: Super Bowl Sliver: Best of AdMeter Commercials over 25 years; One Show; Cannes; Clio; Webby; EFFIE; Communication Arts; Google Creative Sandbox; OC and LA ADDY; DIGIDAY; TED | Ads Worth Spreading; American Advertising Federation; FWA; The A-List Hollywood Awards; IAB Mixx; and Graphis.

Wade in the Water: A Journey into Black Surfing and Aquatic Culture. Director, writer, and producer of a full feature independent documentary film that delve into the 1,000-year-old tradition of Black surfing and aquatic culture from Africa to the Americas.

Co-Chair of Innocean Worldwide diversity council. Establish the first charter, mission, and objective, build an equitable and instructional environment.

Associate member of IADAS (The International Academy of Digital Art and Science). The IADAS was established to help drive the creative, technical & professional progress of the internet and evolving forms of digital media. Presented by The Academy, The Webby & The Lovie Awards recognizes excellence in digital creativity, establishing best practices on a yearly basis, and thus pushing the standards of web development continually higher.

Mentor/Advisor ONE School an intensive portfolio program designed to teach creative skills required to work at the world's top ad agencies.

Mentor/Coach of 4A's Foundation MAIP (Multicultural Advertising Intern Program)  is a fellowship specifically for college/graduate school students of color looking to become a part of the advertising industry.

Language:
English
Amharic (Ethiopian)
Greek

Affiliations:

IADAS (The International Academy of Digital Art and Science) 
Anthem Awards / Judge
ONE SCHOOL Advisor/Mentor
4A’s Foundation MAIP (Multicultural Advertising Intern Program) Mentor/Coach
INNOCEAN USA / INNCLUSION council Co-Chair
Early Education Ethiopia Board Member
Black Surfers Collective

innoceanusa.com

davidmesfin.com

Tricia has a knack for helping to transform companies into brands. Before Crispin Porter became known by its cooler single-moniker "Crispin," Tricia was there launching the BMW MINI in the US and winning Cannes Lions for Truth. Before StrawberryFrog became known simply as "The Frog," she was there leading the small business division of the Microsoft account. Yes, Tricia's resume reads like a "Best Agencies" report card. And yes, her award shelf is full of Lions, Pencils, Bowls and other statues. But the bigger story about Tricia is that she is a rare combination of artist & art director, of creativity & business. In fact, Tricia has illustrated children's books, co-founded a bakery with her husband and has helped lead start-ups.  So while her credentials alone are enough to make any advertising agency – or advertiser, for that matter – knock on her door, the reality of Tricia Ting is so much more than that. Meet her once, and we think you'll agree.

ViewSonic.com/global

TriciaTingLee.org

Carla is an award-winning creative with over 13 years of experience working with national and global brands like Tylenol, JBL, Oreo, Siemens, Bloomberg Media, McDonald’s and Anheuser-Busch.

Her work spans nontraditional and traditional media – from creating a TikTok challenge featuring Giannis Antetokounmpo garnering almost 8 billion views, to publishing the book If Animals Could Talk, that went viral and was featured on The Huffington Post, People, Mashable, Refinery 29, and the Daily Mail, among other publications. Carla’s work has been recognized by Cannes Lions, the One Show, Webbys, and her book was an Amazon bestseller.

With a background in painting and fine art, she brings a unique and unexpected perspective when approaching any project. Her passions include contemporary art, fresh pastries and her rescue dog Rufus.

Doner | A Full Service Advertising Agency - Doner Detroit

CarlaButwin.com

Brian is an award- and biz-winning integrated creative leader with over 15 years of industry experience and a full head of hair. A strategic, UX-obsessed attention-hacker with a passion for social and digital. He’s helped lead teams, grow departments, and build ones for prolific modern brands across verticals: from automotive and tech, to retail and entertainment.

VaynerMedia.com

BrianxChin

Kiran is a director with Los Angeles-based production company, Raucous Content.

Kiran’s work has a distinct flavor to it. Subtle comedy driven by finely nuanced performances, impeccable art direction, and clever visual storytelling—often with a critter involved.

Before becoming a director, Kiran spent more than a decade as an agency art director in US, working on some of the biggest brands in the world. A truly global soul, at home in the East and the West, Kiran has an innate and deep understanding of people, consumer behavior, culture, brands, humor, and advertising. A breakout commercial directing talent, he made the new director shortlists at Shoot, LIA and the Kinsale Sharks, and won multiple Clios and Epicas while still on the agency side. He was included in the Top 10 Global Directors list on BestAdsOnTV.com in his first year as a director. Represented world wide, Kiran pursues the creation of great advertising in the farthest corners of the globe.

Raucous.tv

KiranKoshy.com

Susan brings two decades of agency experience leading teams and creating work for some of the biggest automakers in the world and some of the smallest businesses on the block. It’s that diverse roster of work across all different mediums that keeps the work exciting for her. Currently she is Executive Creative Director at VMLY&R in Detroit, MI. In her role, she leads creative for the Ford Owner Experience which includes everything from vehicle service to customer experiences to parts to credit. Prior to that, she was SVP/Executive Creative Director at GTB. There she led a team responsible for Digital Experiences and Brand Activations for Ford. She’s also led the SUV work and worked on the car and truck businesses for both Ford and Lincoln. Earlier in her tenure there, she wrangled the agency’s pro bono efforts including The United Way, The Detroit Symphony Orchestra, The Arthritis Foundation and several others. Prior to GTB, she held positions at BBDO and FCB where she worked on Jeep and Chrysler. She earned her ad chops at Doner ordering people’s dinner and working on everything from food to fashion. In her free time, you’ll likely find her on the sidelines of her kids’ games or enjoying the outdoors. She resides in Detroit with her husband where they’re working on their biggest collaboration to date - attempting to raise two boys to be good humans.

VMLYRY.com

SusanMersch.com