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That's the Pele effect.

When you join the passionate pursuit for a Pele, everything starts to resemble a trophy. The Great Pyramids. Sailboat sails. Nacho chips. All Pele Gold. But there is only one true Pele Award – the pinnacle of excellence in Hawai‘i advertising and design. So if triangles are suddenly everywhere you look, it’s a sign: Pele season is here. 

See a triangle! Snap it! Post it!

Share your finds of Pele-shaped objects in the wild by posting and tagging #PeleAwards. When you’re Pele-obsessed, those iconic triangles pop up everywhere.

Enter Now through March 1, 2025.