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2020 Pele Awards Update

March 16, 2020

Due to the growing public health concerns surrounding COVID-19, the organizers and sponsors of the 2020 Pele Awards have decided to cancel this year's award show that was scheduled for May 2.

We believe this is the best course of action to keep our colleagues, friends, and families safe.

We are considering various options for awards pick up and distribution at a later date, and hope to have an update for you shortly.

Please accept our sincerest apologies and we appreciate your patience as we decide the best course of action moving forward.

In the meantime, take care of yourselves and others. Follow guidance from authorities, the Center for Disease Control (CDC), the World Health Organization (WHO) by staying home and practicing social distancing. We're all in this together.

AWARDS ANNOUNCEMENT TIMELINE

Friday, March 20, 2020

FINALISTS or NON-FINALISTS Notification Letters sent via email from PeleAwards@AAFHawaii.com. Please email this address if you don't receive a notification by this date.

Late April 2020

Digital Announcement of the 2020 Pele Awards Winners (40 Pele Winners; 40 Silvers and 40 Bronze plus Best of Show – Advertising; Best of Show – Design and Jennifer Morla, David Flanagan and Diogo Valim Judges Awards)

Every year, the Pele Awards has recognized excellence in advertising and design in Hawaii.

The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13.

Press Your Luck

All work entered in the 2020 Pele Awards Competition must have first appeared in media between January 1, 2019 and December 31, 2019. New for 2020: the former Public Service category has been replaced with two new categories: Corporate Social Responsibility (CSR) and Pro Bono.

CALL FOR ENTRY LAUNCH
NOV 2019
EARLY BIRD ONLINE ENTRY DEADLINE
JAN 24, 2020
FINAL ONLINE ENTRY DEADLINE
FEB 9, 2020, 11:59pm HST
ENTRY ENVELOPES DUE TO ELECTRIC PENCIL
FEB 10, 2020, 1:00pm HST

This entry is for the Professional and College Division.

GO TO HIGH SCHOOL DIVISION

Will the real Ad People, please stand up?

Each year, AAF-District 13 takes this opportunity to recognize and celebrate exceptional professionals of Hawaii’s advertising and design community who rise above and make an impact in our community. Whether they’re a colleague, friend, or mentor, nominate someone who is a leader in their workplace, community, and for those around them.

NOMINATE:

AAF HAWAII PERSON OF THE YEAR
AD 2 HAWAII PERSON OF THE YEAR
SILVER MEDAL AWARD

Meet the Fabulous Judges

DAVID FLANAGAN

Co-Owner & Founder, Misfit

SACRAMENTO, CA

Bio

David Flanagan is the co-founder of Misfit, a brand agency based in Sacramento, California. For over 35 years, (and counting) David has had the opportunity to build brands across the country, working with names such as Ben & Jerry’s ice cream, Dollar General, Kirkwood Ski Resort, Yosemite National Park, Sonoma, and Humboldt California… His favorite clients, however, are often the smaller entrepreneurial start-ups, even the mom-and-pop shops, who have the opportunity to build something special…from the ground up…creating a true “cult brand.”

With his most recent book; RUDDER – Strategic Brand Clarity, David has just been named an Amazon #1 Best-Selling Author in 10 countries including the US. Now neck-deep in his next book, CULT BRANDCreating a Fanatical Following… he is hell-bent on preaching his religion of “purposely creating brands that make a meaningful and lasting difference in the lives of others.” 

In addition, David has a colorful background as an independent filmmaker, writing and directing the award-winning independent film; My Sweet Suicide. He has produced a handful of other films as well, with box office stars Charlize Theron, Woody Harrelson, Sharon Stone, Vivica Fox, Rob Schneider and Rumer Willis.

JENNIFER MORLA

President & Creative Director, Morla Design

SAN FRANCISCO, CA

Bio

Jennifer Morla is President and Creative Director of Morla Design, San Francisco. With over 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the recipient of design's most honored awards: The Cooper Hewitt, Smithsonian National Design Award and the AIGA Medal.

Since opening Morla Design in 1984, she has continued to pair wit and elegance on everything from motion graphics and branding to retail environments and textiles. Clients include Levi Strauss, Williams-Sonoma, Herman Miller, Stanford University, San Jose Museum of Art, Mexican Museum and Design Within Reach.

Morla’s work is part of many permanent museum collections including MoMA, SFMoMA, and the Smithsonian. She has been honored with solo design exhibitions at SFMoMA and DDD Gallery in Japan.  SFMoMA has acquired over 50 pieces of her work for their permanent collection. Morla lectures and judges internationally and has taught senior design at California College of the Arts for over twenty years. 

Her book, Morla : Design, published by Letterform Archive, offers insight into her creative process and shares 150 of her studio’s projects in print, branding, packaging, web, and environmental design.

DIOGO VALIM

ACD & Art Director, TBWA Media Arts Lab

LOS ANGELES, CA

Bio

For the past 17 years, Diogo Valim, 39, has been working on everything from digital games and apps for Fiat to global campaigns for Apple.  Prior to TBWA Media Arts Lab, he most recently worked at   Hustle (R/GA LA) and Wieden + Kennedy.  His work on the global platform "Behind the Mac" and Apple's first animation film, "Share Your Gifts" got major recognition in Cannes, D&AD, The One Show, Clios and the ADC awards.