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The 2022 Pele Awards honors Hawaii’s Best in Advertising and Design for calendar year 2021.

Find out who’s the Best of Show for Design and Advertising for 2022!

And what work/entrants are getting one of the Judge’s Awards for 2022!

Plus proudly pick up your trophies and take photos with your team members.

Plus help us honor our 2022 Ad People Winners!

Date:      Saturday, May 21, 2022
Time:      4pm to 8pm
Where:   Harry & Jeanette Weinberg Ho’okupu Center
             1125 Ala Moana Blvd. Honolulu, HI 96814
Cost:      Table of 8-$750 — SOLD OUT
$95 per person/individual- theater seating outside 

Tickets are 1st come; 1st serve.
Limited to 150 total attendees.

includes dinner and drinks.

Purchase Tickets Now:
https://www.eventbrite.com/e/214831465697

Creativity, United.

It takes a creative community – copywriters, art directors, designers, photographers, illustrators, account planners and other creators – all working together to create a Pele-worthy piece of advertising. We motivate each other, teach each other, inspire each other. And when we unite our talents, ideas take shape, sparks of ingenuity fly and creativity is forged. We are all members of one tribe, united in our pursuit to create what has never been created before.

Ruth's Pele Story

Ruth Moen

Illustrator — Dog & Pony Show

Clifford's Pele Story

Clifford Cheng

Owner Operator - VOICE

Malcolm's Story

Malcolm Bailey

Senior Copywriter - MVNP

About the Pele Awards

The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.

Ad Person Of the Year

2022 AD 2 HAWAII PERSON OF THE YEAR

PRISCILLA ZHENG

Marketing Specialist, Hickam Federal Credit Union

Bio

Despite many challenges during the onset of the COVID-19 pandemic, Priscilla Zheng maintained a positive attitude. Through her leadership and guidance, she rallied the troops and continued to create a sense of community by continuing the AdVise mentorship program, creating online programming and events, and ensuring that the public service campaign continued.

In her spare time, Priscilla gives back to the community as a Speech and Debate coach for Aiea High School and Farrington High School. Her impeccable work ethic is apparent in her day job and through her volunteer activities.

AAF-HAWAII 2022 EXTRA MILE AWARD

DAVID SATO

Director of Photography, UPSTREAM HAWAII

Bio

Born and raised in Hawaii, David Sato has nearly two decades of experience in video production and cinematography. While a student at the University of Hawaiʻi at Manoa, he began his career at KHON where he shot news stories, produced station commercials and edited special interest packages. After college, he joined Pacific Focus, where he worked his way up the ladder as a production assistant, grip to Director/Director of Photography. 

In 2009, David formed his own production company, Upstream Hawaii. Over the years, he has partnered with many advertising agencies, film production companies and global brands to create award-winning commercials, documentaries, and digital content. His client list includes ESPN, Disney, Outrigger Hotels and Resorts, McDonald's, Starwood Hotels and Resorts, Hawaii Pacific Health and more.

AAF-HAWAII 2022 AD PERSON OF THE YEAR

KEVIN YIM

Vice President of Marketing & Communications, FCH

Bio

In his current position, Kevin Yim has led the process of revitalizing the Zippy’s brand through design, new digital services, a new social media presence, and renovations to the locations. He continues to work on the deeper digital transformation of Hawaii’s leading food brand. Before Zippy’s, he led marketing teams at Hawaiian Airlines and Bank of Hawaii. At Hawaiian Airlines, he spearheaded consumer marketing efforts around the globe.

Before Hawaiian Airlines, he led the branding efforts at Bank of Hawaii. He currently serves on the boards of HUGS Hawaii, the Aloha Diaper Bank, Goodwill Contract Services of Hawaii, and the Movers & Shakas program. He is a former director for Goodwill Industries Hawaii, Pacific Islanders in Communications, and the Oahu Visitors Bureau. He is a Kamehameha Schools graduate and the University of San Francisco.

AAF-DISTRICT 13 2022 SPECIAL RECOGNITION OF EXCELLENCE

CHUCK COHEN

Former VP of Media, ANTHOLOGY MARKETING GROUP

Bio

A New York native, Chuck Cohen came to the Islands more than three decades ago and quickly established himself as a force to be reckoned with in Hawaiʻi media. In Honolulu, he served as media director at Ogilvey & Mather, The Schiller Group, Milici Valenti Ng Pak, Starr-Seigle Communications, and for the last 15 years at Anthology Marketing Group.

His formidable New York experience included tenure at famed powerhouses BBDO Advertising, Ted Bates, and Cunningham & Walsh. 

Chuck has long been known by his peers in client, agency and media worlds as an innovative strategist, out-of-the-box thinker, and generous teacher to the next generation of professionals.

He represents the best – if sometimes rough-hewn – of the best in dedication to his craft, his clients, and his teammates.

AAF-DISTRICT 13 2022 SILVER MEDAL AWARD

PAUL LAM

President—Media Buy Paul, LLC

Bio

Paul Lam is the Governor of AAF District 13, is the Hawaiʻi representative on the National AAF Board of Directors and the AAF Council of Governors, and is the immediate past Chair of the AAF Western Region.

 As the Pele Awards chairman, year after year, he is given the daunting task of bringing the industry together to honor the best in Advertising and Design.

Most recognizable is Paul’s commitment to continue the Pele Awards despite the pandemic. Paul also works diligently to ‘grow’ the industry pipeline through the creation of the High School Pele Awards, now in its 5th year. The first and only program of its kind in the nation which helps get youth interested and engaged in Advertising and Design.

 In 2018, he opened up his own media buying and consulting firm. Today, he serves numerous clients including large and small businesses.

Meet the Judges

Greg Braun

Retired, DP, Global Chief Creative Officer, Professor of Advertising

Commonwealth/McCann, Detroit The College for Creative Studies, Detroit

Bio

Dave Hanneken

Partner, Executive Creative Director, Adjunct Professor

Hoffman York, Milwaukee Marquette University

Bio

Before becoming the Executive Creative Director at Hoffman York, Dave worked first as a copywriter, then later as a creative director on many national and international accounts for companies like Ogilvy & Mather and Cramer-Krasselt. During that time, he worked on Fortune 500 brands like Miller Brewing, Kleenex, SCJohnson Wax, UPS, Dove, American Express, and many more.

Over his 25+ years in the business, Dave’s journey took him into the entrepreneur world as a partner in his own agency – the highly acclaimed Kohnke Hanneken. Wherever he goes, accolades tend to follow, like gold One Show pencils, Clio statues, Cannes Lions, Effie awards, and even a profile in Communication Arts Magazine.

Dave has given keynote presentations at numerous marketing conferences in the US and Canada, and has somehow found time to publish a novel of historical fiction titled, “The Home Front.” He also teaches advertising classes at Marquette University, winning the College of Communication’s “Adjunct Teacher of the Year Award” after only his first year in the classroom.

While growing up, Dave gorged himself on a steady diet of work by the masters: Kurt Vonnegut, John Updike, Ernest Hemingway, Mark Twain and anybody else associated with Mad Magazine. (Hence, some ads he writes can be folded in half to form a witty and subversive message.)

Dave Hanneken
Partner, Executive Creative Director,
Hoffman York, Milwaukee
HoffmanYork.com

Adjunct Professor
Marquette University
Diederich College of Communication, Milwaukee
Marquette.edu/Communication

Diogo Valim

Associate Creative Director

Reality Labs at Meta, Los Angeles

Bio

For the past 19 years, Diogo Valim, 41, has been working on everything from digital games and apps for Fiat to global campaigns for Apple.  Prior to Meta, he most recently worked at TBWA Media Arts Lab where his work on the global platform "Behind the Mac" and Apple's first animation film, "Share Your Gifts" got major recognition in Cannes, D&AD, The One Show, Clios and the ADC awards. Before moving to the US in 2015 to work for Beats by Dre at Hustle (R/GA LA), he was working at Wieden + Kennedy São Paulo, where he had a chance to work with brands like Nike, Heineken and Old Spice.

Meta | Reality Labshttps://about.facebook.com/realitylabs/

Kris Hanson

Creative Boss

Kris Hanson Design, Northern California

Bio

I’ve been at this design/advertising/messaging thing for a little over 30 years.

I spent my first decade as an art director in retail environments (Macy’s, Esprit, Target, Cellular One) both B2B and B2C.

Following that, I spent over 18 years with Ogilvy as Creative Director/SVP for the west coast offices.

At Ogilvy, my sweet spot was crafting solutions for a broad range of social change programs and statewide initiatives designed to reach California’s diverse populations with a particular focus on Healthcare Access, Marriage Equality, Elder Abuse Prevention, Teacher Recruitment, Repealing the Death Penalty, Teen Pregnancy Prevention, Traffic Safety, Protecting Women’s Right to Choice, Recycling, Community College Access & Affordability.

I hung my Kris Hanson Design shingle about 5 years ago.

Currently, I am retired-”ish” and keeping busy with pro-bono design/consulting, photography, and fine art “experiments.”

It has been my honor to participate as a judge in over 20 AAF professional & student competitions. I encourage everyone to volunteer and participate!

www.krishansondesign.com

Dave Damman

Co-President/CCO

Buntin Group, Nashville

Bio

Save the date

All “Professional” work entered in the 2022 Pele Awards Competition must have first appeared in media between January 1, 2021, and December 31, 2021. 

All “College” work entered in the 2022 Pele Awards Competition must have been created between January 1, 2021, and March 15, 2022.

Please see 2022 Pele Information Guide for specific entry rules, guidelines, and categories.

ONLINE CALL FOR ENTRY ACCEPTANCE DATE
November 15, 2021 11:59PM HST
FINAL ONLINE ENTRY DEADLINE
March 15, 2022 11:59PM HST
ALL PAYMENTS DUE
MARCH 17, 2021 4PM HST
PELE AWARD JUDGING
MARCH 30-31, 2022

This section is for the Professional and College Division.

GO TO HIGH SCHOOL DIVISION