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2020 Pele Awards Update

May 27, 2020

Thanks to each of you who joined us to honor and celebrate the great work our industry has created at our first ever virtual "Pele Hana" that took place on May 8.

If you missed it, you can still catch the full show and all of the comments on our Pele Awards Facebook Page and also see the winning work in detail at our new Winners Website.

We're happy to announce our 2020 Pele Awards Trophy Distribution and Picture Taking. Please save the date: Saturday, July 25, 2020, from 6 pm to 9 pm at the Pagoda Floating Restaurant Ballrooms. More details will be shared as we plan the specifics for a safe socially distanced event.

And finally, each award winner will receive one (1) complimentary award for their submission. However, should you want to order a personalized version for yourself, a dupe for the office, vendor and/or a client, please fill out the appropriate form(s):

Pele Gold Trophy Reorder Form
Best of Show Trophy Reorder Form
Judges Choice Trophy Reorder Form
Bronze and Silver Medal Reorder Form (limited quantities)
Credit Card Authorization Form

All forms should be submitted to by June 12.


June 12, 2020
Trophy Reorder Forms are due. Please download the forms above.

July 25, 2020
Pele Awards Trophy Distribution and Picture Taking, 6-9pm at Pagoda Ballrooms.


• Our 2020 Pele Judges – David Flanagan, Jennifer Morla and Diogo Valim

• Wall-To-Wall Studios, this year's lead creative agency

• Matt Heim and the team from HonBlue, the official printer

• James Sereno & Amanda Shigeoka of Kinetic Productions for producing our Pele Hana video, and High School, College & Professional Sizzle Reels

• Kelii Grace of KSG Films for Judging Day Interviews and Broll

• John Teruya of the Pagoda Floating Restaurant and his staff for being such a gracious and generous Judging Venue Host

• Jason Cutinella of NMG Network, our College & High School Presenting Sponsor who’s providing a Cash Scholarship to our Best of Show Student Winners for the 3rd year in a row

• Maile Takashima Alsup for assistance with Judging

• Allan Garcia of PhotoOps, our official AV Vendor

• MVNP, last year’s Lead Creative Agency who has been “on-call” helping us out throughout the year

• And countless others for helping the Pele Awards season happen each year

Wishing you all to stay well and please take care.

Paul Lam

Pele Awards Chair

Every year, the Pele Awards has recognized excellence in advertising and design in Hawaii.

The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13.

People of the Year 2020

Each year, AAF Hawaii and District 13 take an opportunity to recognize and celebrate exceptional professionals of Hawaii’s advertising and design industry who rise above and make an impact in our community. We are pleased to announce our 2020 People of the Year winners!



Vice President of Communications, PBS Hawaiʻi


Jody Shiroma brings more than 16 years of professional experience, most recently serving as PBS Hawai’i’s Vice President of Communications. In this position, she is responsible for increasing opportunities for community access, engagement and partnerships and brand messaging for the organization.

Upon joining PBS Hawaiʻi, she successfully helped launch the stationʻs GET CAUGHT READING program through an integrated, multimedia campaign. She was part of a team that nurtured and launched PBS KIDS 24/7, the first-of-its-kind streaming channel with an integrated games feature that allows keiki to extend their learning through education activities, all in a seamless digital experience. She led the stationʻs recent brand refresh with a cross-departmental group of team members.

Prior to that Jody served as Aloha United Way’s Vice President of Marketing and Communications for 12 years.  There she oversaw a team responsible for reinvigorating, reshaping and refreshing the brand image of Aloha United Way. This included creative development, web marketing, social media, media outreach and relations, strategic alliances and event coordination. 

She was at the helm of award-winning broadcast strategies and is recognized for initiating the establishment, development and creation of two affinity groups that helped galvanize engagement of Millennial and Generation X donors, advocates and volunteers across the island.

Prior to that, she was Editor-in-Chief for Sassy and G Magazine, a local youth publication with over 25,000 in distribution.

Jody grew up in Hawai`i and is a graduate of the University of Hawai`i at Mānoa with a Bachelor’s Degree in Journalism with an emphasis in Ethnic Studies. She is a recipient of numerous business awards, including the Hawai`i Kai Jaycees’ Outstanding Young Person of the Year; Pacific Business News’ 40 under 40; Pacific Business News’ Women Who Mean Business; and the FBI Honolulu Division Director of Community Leadership Award.  She served as a United Way Fellow in 2013.



President, Montaj 9


Twice a monitor award finalist and recipient of multiple Peles, Tellys, and Andys, Jay has been cutting Hawaii’s favorite spots for decades. In 1987, Dennis Burns (of Pacific Focus) lured him away from Los Angeles where he was finishing MTV projects with the likes of Devo and Lou Reed. Jay brought with him a big personality, a tough love attitude and a commitment to perfection. His reputation quickly spread as he helped raise the quality of advertising in Hawaii. In 1998, he started out on his own creating JumpCut. Then in 2003, Montaj 9 was formed and where he coined the phrase, “I can’t edit what you didn’t shoot!”  

All along Jay has been helping numerous nonprofit and volunteer organizations tell their stories. To name a few; The Aloha United Way, YMCA, The Sexual Abuse Treatment Center, The Nature Conservancy, and Surfrider Foundation. He’s lent his creative talents to the Hawaii International Film Festival year after year. Outside of the edit bay, Jay often volunteers with the DANA project, being a companion for the elderly in hospice care. Jay is currently on the board of the co-op Kokua Market. He is very conscious to support local businesses, fair trade products, conscious about transportation and a veritable proponent for the environment.

Whether you find him opinionated or passionate, there is no denying Jay has made a profound impact on broadcast advertising in Hawaii.



Marketing Manager, HOCU


Khrystyn is a graduate of Loyola University Chicago in Advertising and PR. She got her start in the industry back in 2012 at MVNP where she worked on the Hawaiian Telcom, HVCB and McDonald's accounts. She then moved from agency to client side and worked at Servco Pacific Inc. where she was on the Toyota, Lexus and Scion brand teams. She proved her versatility when she transitioned over to corporate communications and worked on Servco's Home and Appliance Distribution, Insurance and Capital divisions, and most notably helped brand and launch the Hui Car Share Program. Khrystyn is currently the marketing manager for HOCU, where she is the "one-woman" department for the entire credit union.

Khrystyn joined Ad 2 Hawaii (formerly Ad 2 Honolulu) back in 2016 and jumped right in the fire as the Public Service Co-Chair. That year, Ad 2 Hawaii competed at Admerica in New Orleans and won 1st place at the conference for the Re-use Hawaii campaign. She continued to serve on the board as Vice President from 2018-2019 and then President from 2019-2020 with Ad 2 Hawaii winning Division V National Club of the Year and Khrystyn being recognized as Ad 2 President of the Year. In addition to her involvement with Ad 2, she is an avid volunteer in the community. She's a Wish Granter for Make-A-Wish Hawaii and recently volunteers for the Hawaiian Humane Society with her son, caring for the cats at Petco. If her work, volunteering, and keeping up with her husband and three kids weren't enough, Khrystyn also writes on her blog.

Press Your Luck

All work entered in the 2020 Pele Awards Competition must have first appeared in media between January 1, 2019 and December 31, 2019. New for 2020: the former Public Service category has been replaced with two new categories: Corporate Social Responsibility (CSR) and Pro Bono.

NOV 2019
JAN 24, 2020
FEB 9, 2020, 11:59pm HST
FEB 10, 2020, 1:00pm HST

This entry is for the Professional and College Division.


Meet the Fabulous Judges


Co-Owner & Founder, Misfit



David Flanagan is the co-founder of Misfit, a brand agency based in Sacramento, California. For over 35 years, (and counting) David has had the opportunity to build brands across the country, working with names such as Ben & Jerry’s ice cream, Dollar General, Kirkwood Ski Resort, Yosemite National Park, Sonoma, and Humboldt California… His favorite clients, however, are often the smaller entrepreneurial start-ups, even the mom-and-pop shops, who have the opportunity to build something special…from the ground up…creating a true “cult brand.”

With his most recent book; RUDDER – Strategic Brand Clarity, David has just been named an Amazon #1 Best-Selling Author in 10 countries including the US. Now neck-deep in his next book, CULT BRANDCreating a Fanatical Following… he is hell-bent on preaching his religion of “purposely creating brands that make a meaningful and lasting difference in the lives of others.” 

In addition, David has a colorful background as an independent filmmaker, writing and directing the award-winning independent film; My Sweet Suicide. He has produced a handful of other films as well, with box office stars Charlize Theron, Woody Harrelson, Sharon Stone, Vivica Fox, Rob Schneider and Rumer Willis.


President & Creative Director, Morla Design



Jennifer Morla is President and Creative Director of Morla Design, San Francisco. With over 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the recipient of design's most honored awards: The Cooper Hewitt, Smithsonian National Design Award and the AIGA Medal.

Since opening Morla Design in 1984, she has continued to pair wit and elegance on everything from motion graphics and branding to retail environments and textiles. Clients include Levi Strauss, Williams-Sonoma, Herman Miller, Stanford University, San Jose Museum of Art, Mexican Museum and Design Within Reach.

Morla’s work is part of many permanent museum collections including MoMA, SFMoMA, and the Smithsonian. She has been honored with solo design exhibitions at SFMoMA and DDD Gallery in Japan.  SFMoMA has acquired over 50 pieces of her work for their permanent collection. Morla lectures and judges internationally and has taught senior design at California College of the Arts for over twenty years. 

Her book, Morla : Design, published by Letterform Archive, offers insight into her creative process and shares 150 of her studio’s projects in print, branding, packaging, web, and environmental design.


ACD & Art Director, TBWA Media Arts Lab



For the past 17 years, Diogo Valim, 39, has been working on everything from digital games and apps for Fiat to global campaigns for Apple.  Prior to TBWA Media Arts Lab, he most recently worked at   Hustle (R/GA LA) and Wieden + Kennedy.  His work on the global platform "Behind the Mac" and Apple's first animation film, "Share Your Gifts" got major recognition in Cannes, D&AD, The One Show, Clios and the ADC awards.